The Google Ads voice AI integration closes the measurement gap between an ad click and a valuable phone outcome. Use it to report confirmed offline conversions such as a qualified lead, booked visit, or completed sale, not to let the voice agent modify campaigns.
A catalog page describes a possible workflow. It does not confirm that a native Google Ads connector is enabled in your workspace. Check Integrations in the DialNexa dashboard first. If Google Ads is not listed, use a custom function, agent webhook, or external automation service.
When to use the Google Ads voice AI integration
Use Google Ads when:
- Paid search or Performance Max campaigns generate phone leads.
- Click or lead identifiers are captured before the call and retained with consent.
- Conversion actions have precise business definitions and counting rules.
- Uploads can be deduplicated, monitored, and reconciled with CRM outcomes.
Best first workflow: Upload one offline conversion only when a call meets the documented qualified-lead rule, using the stored ad-click identifier and call ID for traceability.
Before you begin
Prepare the following:
- A published DialNexa agent that has already passed a basic test call.
- Access to the DialNexa workspace Integrations page.
- A Google Ads account with permission to read or update the required records.
- One test record that does not affect a live customer.
- A list of actions that can run automatically and actions that require human review.
Choose how to connect Google Ads
Build the Google Ads voice AI workflow
- Define the exact event that starts the action, such as a confirmed booking, qualified lead, support escalation, or completed call.
- Choose the connection method from the table above.
- Map caller identity, the DialNexa call ID, the verified outcome, and the destination record ID.
- Add a condition so uncertain, sensitive, destructive, or high-value changes go to a human-owned queue.
- Store the destination record URL or ID with the call result so your team can trace the handoff.
- Test success, no-match, duplicate, permission-error, and timeout cases before using live traffic.
Data to map between DialNexa and Google Ads
- DialNexa call ID, call direction, status, and final outcome
- Caller name, phone number, email, and matched customer or account ID
- Structured fields collected during the call, including consent where required
- Short operational summary, requested next step, owner, and due date
- Transcript or recording link only when your privacy policy allows it
- Google Ads record ID, record URL, update timestamp, and integration result
High-value Google Ads voice AI measurements
Verify the Google Ads integration
Run a test call and confirm that:
- The customer account, conversion action, click or lead identifier, and conversion time are correct.
- The outcome satisfies the documented qualified-lead, appointment, or sale rule.
- The DialNexa call ID prevents duplicate uploads.
- Value, currency, consent, and customer-data handling follow the approved policy.
- Upload errors and conversion diagnostics are reviewed before using the data for optimization.
Troubleshoot Google Ads integration issues
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