> ## Documentation Index
> Fetch the complete documentation index at: https://dialnexa.com/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# Mailchimp

> Sync DialNexa call outcomes to Mailchimp - update subscriber tags, move contacts between audiences, and trigger email sequences based on what happened on the call.

Mailchimp is one of the most widely used email marketing platforms. When DialNexa runs calls against your contacts, it can update their Mailchimp subscriber profile based on what happened - tagging them, moving them to a new audience segment, or triggering an email automation - so your email follow-up always reflects the latest call outcome.

<Note>
  This integration works best when you're using phone outreach as the first touch and email as the follow-up. DialNexa closes the loop - call outcome determines which Mailchimp email sequence fires next.
</Note>

## What this integration does

DialNexa connects to Mailchimp through the Mailchimp Marketing API. After a call, DialNexa can:

* **Add or update a subscriber** in a Mailchimp audience with the latest call data
* **Add or remove tags** based on call outcome - so your email segments stay accurate
* **Update subscriber merge fields** with information captured on the call (name, company, interest, location)
* **Subscribe or unsubscribe contacts** based on explicit opt-in or opt-out requests made during the call
* **Trigger email automations** by moving a contact into a segment that an automation is already watching

## When to use DialNexa with Mailchimp

**Post-call email nurturing** - your agent calls a lead, they're interested but not ready to buy. DialNexa tags them as "Interested - Not Ready" in Mailchimp and triggers a 4-email nurture sequence that continues the conversation over the next 30 days.

**Opt-out handling** - when a caller says "please remove me from your list," DialNexa unsubscribes them from the right Mailchimp audience immediately. Compliance handled on the call, not days later when someone processes the log.

**Lead enrichment** - your agent captures company, role, and interest during the call. DialNexa writes these to the Mailchimp subscriber merge fields - making your email campaigns more personalized for that contact going forward.

**Reactivation campaigns** - after a reactivation call, DialNexa tags contacts by outcome and triggers a different email sequence for each: interested contacts get a proposal email, not-now contacts get added to a quarterly check-in sequence.

**Event follow-up** - after calling event registrants, DialNexa tags attendees, no-shows, and cancellations in Mailchimp and fires the appropriate post-event email sequence for each group.

## What DialNexa does with Mailchimp

<CardGroup cols={2}>
  <Card title="Tag management" icon="tag">
    Adds or removes Mailchimp subscriber tags based on call outcome - creating the segments your email automations need to send the right messages.
  </Card>

  <Card title="Subscriber updates" icon="user-check">
    Updates subscriber merge fields with call-captured data - name, company, interest, location, or any other field your audience tracks.
  </Card>

  <Card title="Subscribe / unsubscribe" icon="toggle-right">
    Subscribes new contacts captured on the call or unsubscribes contacts who asked to be removed - handling list consent in real time.
  </Card>

  <Card title="Automation triggers" icon="zap">
    Indirectly triggers Mailchimp automations by tagging or segmenting contacts - kicking off the right email sequence based on what happened on the call.
  </Card>
</CardGroup>

## Setting up the integration

In your DialNexa agent workflow, add a Mailchimp action after the call. You'll configure:

1. **Mailchimp API key** - from your Mailchimp account (set up once in DialNexa integrations)
2. **Audience selection** - which Mailchimp audience to write to
3. **Action** - add/update subscriber, add tag, remove tag, subscribe, or unsubscribe
4. **Tag mapping** - which call outcomes map to which Mailchimp tags
5. **Merge field mapping** - which DialNexa variables write to which Mailchimp merge fields
6. **Conditions** - optional rules to only trigger Mailchimp actions when specific outcomes occur

## Workflow ideas

<AccordionGroup>
  <Accordion title="Interested but not ready: trigger the nurture sequence automatically">
    Your agent calls a cold lead. They're intrigued but not ready to commit. Call outcome: "Interested - Not Ready." DialNexa adds the tag `interested-nurture` to their Mailchimp profile. A 5-email nurture series starts the next day - each email building on the conversation without the prospect knowing they were called. The rep doesn't have to remember to follow up - Mailchimp handles it.
  </Accordion>

  <Accordion title="DNC compliance: unsubscribe on the call, not days later">
    A caller says "I don't want to receive emails from you either." DialNexa unsubscribes them from the Mailchimp audience during the call - before you've even sent the next campaign. No compliance gap, no "I thought they were removed" awkwardness.
  </Accordion>

  <Accordion title="Re-engagement: different email for different outcomes">
    Your re-engagement calling campaign reaches 500 cold leads. 100 are interested. 150 say call back in 3 months. 200 are not interested. 50 are wrong numbers. DialNexa tags each group differently in Mailchimp: `reengaged-interested`, `reengaged-later`, `reengaged-no`, `bad-data`. Each group enters a different email automation - or none at all. Mailchimp always sends to the right people.
  </Accordion>

  <Accordion title="Webinar follow-up: personalized emails for each attendance outcome">
    You ran a webinar and called every registrant to follow up. Attendees get tagged `webinar-attended`. No-shows get tagged `webinar-missed`. Both groups get different Mailchimp emails - attendees get a recap and next steps, no-shows get the recording and a softer follow-up. One DialNexa workflow, two perfectly targeted email sequences.
  </Accordion>
</AccordionGroup>

## Pairing Mailchimp with other integrations

* **Mailchimp + HubSpot** - DialNexa updates both HubSpot (for CRM tracking) and Mailchimp (for email sequencing) after each call, so sales and marketing stay in sync
* **Mailchimp + Google Sheets** - log call outcomes to Google Sheets for detailed analysis and update Mailchimp subscriber tags for email automation
* **Mailchimp + Calendly** - tag contacts who booked a meeting so they don't receive cold outreach emails while the deal is warm
* **Mailchimp + Slack** - when a high-intent contact is tagged in Mailchimp from a call, notify the relevant rep in Slack

## Common questions

<AccordionGroup>
  <Accordion title="How does DialNexa find the right Mailchimp subscriber?">
    DialNexa searches Mailchimp by email address. The email is either captured during the call or known from a pre-call CRM lookup. If the email isn't found in the audience, DialNexa can add a new subscriber or skip the Mailchimp action based on your configuration.
  </Accordion>

  <Accordion title="Can DialNexa trigger Mailchimp automations directly?">
    Not directly - Mailchimp automations are triggered by subscriber events (subscribe, tag added, segment membership). DialNexa triggers these by performing those subscriber actions, which then kick off the automation. It's one step removed, but achieves the same result.
  </Accordion>

  <Accordion title="Can DialNexa add subscribers to Mailchimp who weren't already there?">
    Yes. If a caller provides their email and consents to receive emails during the call, DialNexa can add them as a new subscriber to the right Mailchimp audience with the relevant tags and merge fields populated.
  </Accordion>

  <Accordion title="What happens when a caller asks to be removed from all emails?">
    DialNexa unsubscribes them from the specified Mailchimp audience immediately. If they need to be removed from multiple audiences, you can add multiple Mailchimp actions or handle it via Mailchimp's global unsubscribe setting.
  </Accordion>

  <Accordion title="Can DialNexa work with Mailchimp tags and segments?">
    Yes. DialNexa adds and removes tags, which Mailchimp uses to build dynamic segments. Your email automations and campaigns can target these tag-based segments - giving you full control over who receives each email based on call outcomes.
  </Accordion>
</AccordionGroup>