> ## Documentation Index
> Fetch the complete documentation index at: https://dialnexa.com/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# Fireberry

> Connect DialNexa calls to Fireberry for lead, contact, company, deal, activity, task, or account-owner alert workflows.

Fireberry is a CRM platform that offers integrations with various tools and applications to streamline business processes.

<Note>
  Use Fireberry with DialNexa when a buyer, customer, partner, or account contact gives information that should change pipeline, ownership, qualification, or follow-up.
</Note>

## Where Fireberry fits in a DialNexa workflow

Fireberry should receive DialNexa output when the conversation affects a lead, contact, company, deal, activity, task, or account-owner alert. The handoff should explain what the caller asked for, what DialNexa learned, which record or object is affected, and who owns the next step.

<CardGroup cols={2}>
  <Card title="Move deals with evidence" icon="check-circle">
    Update stage or activity only when the caller confirms intent, decision process, urgency, or blocker.
  </Card>

  <Card title="Route hot accounts" icon="check-circle">
    Notify the owner when an existing account calls with expansion intent, churn risk, procurement questions, or renewal blockers.
  </Card>

  <Card title="Keep CRM hygiene clean" icon="check-circle">
    Search by phone, email, company, and open opportunity before creating new records.
  </Card>

  <Card title="Record the promise" icon="check-circle">
    If DialNexa promises a callback, quote, demo, or email, create a task with owner and deadline.
  </Card>
</CardGroup>

## What DialNexa should capture for Fireberry

* Caller name, company, email, phone, source, owner, lifecycle stage, and CRM match confidence
* Qualification answers, pain point, objection, urgency, budget signal, and buying timeline
* Deal stage suggestion, callback window, meeting request, task owner, and due date
* Opt-out, wrong-number, duplicate, student, vendor, competitor, or low-fit flags
* Recording link, transcript link, DialNexa call ID, CRM URL, calendar URL, and email thread URL

## High-value Fireberry workflows

<AccordionGroup>
  <Accordion title="Inbound demo request from a qualified buyer">
    DialNexa should capture the preferred time, timezone, owner, promise made, and contact channel before updating Fireberry. The receiving team should see exactly why the follow-up exists and what the caller expects next.
  </Accordion>

  <Accordion title="Outbound call changes deal stage or urgency">
    In Fireberry, this should become a revenue handoff with the matched account, buying signal, stage or owner suggestion, objection, and next action. DialNexa should separate real intent from noise before creating tasks.
  </Accordion>

  <Accordion title="Existing customer asks about expansion">
    In Fireberry, this should become a revenue handoff with the matched account, buying signal, stage or owner suggestion, objection, and next action. DialNexa should separate real intent from noise before creating tasks.
  </Accordion>

  <Accordion title="Procurement or legal blocker appears on a call">
    For this scenario, DialNexa should treat Fireberry as an escalation destination. Send the impact, urgency, affected customer or object, owner, and transcript link so the right team can act before the issue gets colder.
  </Accordion>

  <Accordion title="Caller asks for a callback from the account owner">
    DialNexa should capture the preferred time, timezone, owner, promise made, and contact channel before updating Fireberry. The receiving team should see exactly why the follow-up exists and what the caller expects next.
  </Accordion>

  <Accordion title="Use create a campaign">
    Use create a campaign only when DialNexa has a matched caller, a clear destination object, and enough call context to justify opening a new CRM record. If the caller is unclear, route to review instead of creating noise.
  </Accordion>

  <Accordion title="Use update a phone call record">
    Use update a phone call record when the caller changes a field, status, owner, date, priority, note, consent choice, or next step on an existing Fireberry record. Include the old value, new value, and reason from the call.
  </Accordion>
</AccordionGroup>

## Workflows that pair Fireberry with other integrations

* [Fireberry](/integrations/fireberry) + [Notion](/integrations/notion): Notion for call playbooks and objection tracking.
* [Fireberry](/integrations/fireberry) + [Google BigQuery](/integrations/googlebigquery): Google BigQuery for pipeline attribution reporting.
* [Fireberry](/integrations/fireberry) + [Gmail](/integrations/gmail): Gmail for the exact recap promised on the call.
* [Fireberry](/integrations/fireberry) + [Google Calendar](/integrations/googlecalendar): Google Calendar for demos and follow-up meetings.
* [Fireberry](/integrations/fireberry) + [Slack](/integrations/slack): Slack for hot-account owner alerts.
* [Fireberry](/integrations/fireberry) + [Google Sheets](/integrations/googlesheets): Google Sheets for auditing call outcomes before automation is widened.

## Implementation notes

* Use the DialNexa call ID as the idempotency key before running Fireberry actions.
* Write a short operational summary into Fireberry and link to the full transcript or recording for audit.
* Map required fields before launch: destination object, owner, status, urgency, next step, and record URL.
* Create review paths for low-confidence matches, sensitive requests, high-value customers, and actions that change money, access, legal terms, or customer commitments.

## FAQs

<AccordionGroup>
  <Accordion title="What fields matter most for sales follow-up?">
    Caller identity, company, pain, urgency, buying role, objection, requested next step, owner, and transcript link.
  </Accordion>

  <Accordion title="How should missed calls be logged?">
    Log missed-call status, voicemail summary if available, retry window, owner, and whether a human callback is required.
  </Accordion>

  <Accordion title="When should Slack be notified?">
    Notify Slack for hot accounts, enterprise prospects, renewal risk, buying intent, escalation requests, or missed VIP callbacks.
  </Accordion>

  <Accordion title="Should every call create a new CRM record?">
    No. Search contacts, companies, deals, and open tasks first. Create a new record only when the caller is new or the call changes pipeline, ownership, qualification, or follow-up.
  </Accordion>

  <Accordion title="What should the CRM note sound like?">
    Short and factual: who called, why they called, what DialNexa learned, what was promised, who owns the next step, and when it is due.
  </Accordion>

  <Accordion title="Can DialNexa move deal stages automatically?">
    Yes for clear rules such as booked demo, confirmed no interest, or requested quote. Use review for high-value deals, legal blockers, procurement issues, and unclear intent.
  </Accordion>

  <Accordion title="How should low-fit leads be handled?">
    Tag the low-fit reason, suppress from sequences when appropriate, and avoid creating sales tasks that reps will ignore.
  </Accordion>
</AccordionGroup>